The brand BY FARis originally from Bulgaria and was founded in 2016 by twin sisters Valentina Ignatova and Sabina Gesheva and their best friend Denitsa Bumbarova. But the brand's name is an abbreviation of the first letters of the names of the founders' sons — Philip, Alec and Roman.

The brand BY FARis originally from Bulgaria and was founded in 2016 by twin sisters Valentina Ignatova and Sabina Gesheva and their best friend Denitsa Bumbarova. But the brand's name is an abbreviation of the first letters of the names of the founders' sons — Philip, Alec and Roman. The company quickly gained a worldwide reputation due to the unique experience of each of the founders in various fields. The shoes BY FARrepresent timeless silhouettes with vibrant sensuality, as well as aesthetics of luxury and elegance, adapted to modern conditions. Each model has a female name. Now the production is located in both Bulgaria and Italy, which guarantees high quality.