The history of the clothing brand DONDUPbegan in 1999 in Italy. The founders, Massimo Berloni and Manuela Mariotti, were inspired by the teachings of a Tibetan monk-lama that all people are equal, and it is this philosophy that is reflected in the brand's collections.

The history of the clothing brand DONDUPbegan in 1999 in Italy. The founders, Massimo Berloni and Manuela Mariotti, were inspired by the teachings of a Tibetan monk—lama that all people are equal, and it is this philosophy that is reflected in the brand's collections. From the very beginning, the focus was on denim, and the brand mainly specialized in denim clothing. The perfect cut and perfect fit on any figure — all this allowed the brand to gain popularity in different countries, even in the homeland of denim — in the USA. However, now the range includes models made of knitwear and other materials. Quality and commitment to innovation have made DONDUPit one of the leading ready-to-wear brands on the market. Following the main values of authenticity and individuality, the brand produces truly unique collections made in a timeless style, and all products are imbued with casual elegance.